Market Research Implementation Plan Essay -- Market Research

Market Research Implementation Plan Disney resorts currently exist in numerous locations across the world. In an effort to expand to South America, Disney must determine how potential customers, as well as locals to the Rio de Janeiro locale would feel about the new resort. Disney must utilize marketing research to make this determination, and the following discusses the four types of research methods Disney might use. Determining the research tools is an important step for the company because they are the ones that will be used to collect and analyze the data to determine the needs of the market. The objective is to examine the applicability of four different research tools such as surveys, questionnaires, focus groups and in depth interviews. The analysis will allow Disney to determine the most applicable research tool to obtain data used to make important decisions. There is also a compare and contrast section discussing pros and cons of each tool, as well as an analysis of which tool would be most effective to Dis ney. Finally, there is a definition of secondary market research as well as a description of how Disney will use secondary market research to determine how the resort would fair in such a location. Types of Research Methods Disney will use the several primary research methods to determine whether a new Disney resort would do well in Rio de Janeiro. The first research method will be the use of surveys. These surveys will be two-fold, as Disney needs to find out about current Disney visitors as well as locals in Rio de Janeiro. The surveys can help Disney get an idea of how receptive these two groups are to having a new Disney location. Questionnaires will allow Disney to determine not only how customers feel about... ...sney can use secondary market research to complete the research process. Defining secondary market research shows how such research can effectively supplement primary market research. Disney will use secondary research such as a census of languages in Rio de Janeiro, to help verify whether Disney can benefit the local economy of Rio as well as a study of popular languages in the area, to determine if bilingual staff is necessary. The selected tools will help Disney Brazil become another successful Disney resort. Works Cited Burns, A. C., Bush, R. F. (2006). Marketing research: Online research applications (5th ed.). Upper Saddle River, NJ: Prentice Hall. IBGE (n.d). Home Page. Retrieved May 14, 2012 from http://www.ibge.gov.br/english/ Wikipedia (2012). Languages of Brazil. Retrieved May 14, 2012 from http://en.wikipedia.org/wiki/Languages_of_Brazil

Teen Project

Teen Driving Issues Project Topic: Teen Crashes Part 1 – Identify the Issue * Why is this problem, especially for teen drivers? Teens are the ones who are mostly in crashes due to recklessness, drugs, being on the phone, under the influence, and road rage. * Statistics from research regarding teen crash rate. Show that teen have the highest involvement in all types of crashes. 10 teens lose their life every day in crashes.A most of the time it is because they are speeding and and trying to get around the road conditions. Also 65% of teen are on the phone while driving which leads them to not paying attention and lose control over their vehicle. * How is one organization or group trying to solve this problem? Name group and what they are doing. â€Å"Partnering with Safe Teen Driving Club† is another organization that communicates with parents and teens to tell the effects of certain things they are trying to reduce deaths of teen drivers. How another organization or gro up is working to solve the problem? Name the group and what they are doing. â€Å"Injury and Violence Prevention and Control†. They are and organization that tries to teach driver the dangers rate of road carelessness. * Web sites where this information was found. http://roadreadywatchdog. com/index. php? option=com_content&view=article&id=50&Itemid=57 http://www. safeteendrivingclub. org/stdc_page. php? age_ID=1151903270#Partner_Programs http://www. cdc. gov/injury/index. html Part 2 – Solutions for the Issue * Something else that should be done to help solve or curb the problem. You should have to be 18 before you can purchase a car and have insurance on it because until then you should be under you parents care , they are still aloud to drive just under more restriction and they have to follow the rules and speed limits and if pulled over more than twice their license will be revoked My own ideas for solving this problem. This may not be something that is currently being done more restrictions to help out guide the teens in a better directions * What I can personally do to make more people aware of this issue? I would have to speak up and show the DMV or anyone else to show how much better it would be for the teens to have a little more restrictions.

Terms Every Aspiring Journalist Needs to Learn

Journalism, like any profession, has its own set of terms, its own lingo, that any working reporter must know in order to understand what people are talking about in a newsroom and to help produce a great news story. Here then are 10 terms that you should know. Lede The lede is the first sentence of a hard-news story; a succinct summary of the story’s main point. Ledes should typically be a single sentence or no more than 35 to 40 words. The best ledes are ones that highlight the most important, newsworthy and interesting aspects of a news story while leaving out secondary details that can be included later in the story.​ Inverted Pyramid The inverted pyramid is the model used to describe how a news story is structured. It means the heaviest or most important news goes at the top of the story, and the lightest, or least important, goes at the bottom. As you move from the top to the bottom of the story, the information presented should gradually become less important. That way, if an editor needs to cut the story to make it fit a particular space, she can cut from the bottom without losing any vital information. Copy Copy simply refers to the content of a news article. Think of it as another word for content. So when we refer to a copy editor, were talking about someone who edits news stories. Beat A beat is a particular area or topic that a reporter covers. On a typical local newspaper, youll have an array of reporters who cover such beats as the police, courts, city hall and school board. At larger papers, beats can become even more specialized. Papers like The New York Times have reporters who cover national security, the Supreme Court, high-tech industries and health care. Byline The byline is the name of the reporter who writes a news story. Bylines are usually placed at the beginning of an article. Dateline The dateline is the city from which a news story originates. This is usually placed at the start of the article, right after the byline. If a story has both a dateline and a byline, that generally indicates that the reporter who wrote the article was actually in the city named in the dateline. But if a reporter is in, say, New York, and is writing about an event in Chicago, he must choose between having a byline but no dateline, or vice versa.   Source A source is anyone you interview for a news story. In most cases, sources are on-the-record, which means they are fully identified, by name and position, in the article for which they have been interviewed. Anonymous source This is a source who does not want to be identified in a news story. Editors generally frown upon using anonymous sources because they are less credible than on-the-record sources, but sometimes anonymous sources are necessary. Attribution Attribution means telling readers where the information in a news story comes from. This is important because reporters dont always have firsthand access to all the information needed for a story; they must rely on sources, such as police, prosecutors or other officials for information. AP Style This refers to Associated Press Style, which is the standardized format and usage for writing news copy. AP Style is followed by most U.S. newspapers and websites. You can learn AP Style for the AP Stylebook.